2020: The Year of Growth for AVOD
2019 was the year of SVoD (Subscription supported Video on Demand), from surging subscriber bases, significant platform launches and increased competition. Now, early industry forecasts are predicting this is the year for AVoD (Advertising supported Video on Demand). AVoD – Ad based VoD is a free for consumer service, providing streaming content supported by advertisements. […]
Chief Content Officer – A Transformative Position
The Chief Content Officer has become a key senior role within most media organisations. As platforms continue to implement explanation plans, incorporating more media formats, the need for the Chief Content Officer to oversee those plans is crucial. Lumina previously looked at the responsibility of the CCO in the SVOD market last year. Yet, now […]
Trend 2018 – Acquisitions and Mergers
This article is based on credible news stories from recent months and points are speculative based on personal opinion. As part of our continued look at the news likely to dominate the media and entertainment sectors, Lumina takes a look at the rumour mill from 2017 and how it could pan out this year. The media industry […]