Lumina has successfully placed Sebastian as Head of Global Commercial Partnerships at Red Bull for its newly created premium content initiative Red Bull Originals. In this role he leads all commercial partnerships with platform, distribution and production partners across TV and Film. Sebastian’s international experience across co-production, content financing and sales in both Europe and the US perfectly matched their requirements.

Sebastian joins from Keshet International where he served as their Managing Director for Global Content. Over his 5-year stint, he held several titles and his last role he oversaw the creative development, production, funding and acquisition of premium high-end dramas aimed at the global market via partnerships with third-party producers, international channels, OTT and emerging platforms. He also led Keshet International’s Content fund, which secured over 300 hours of content and funded high-profile series including The Trial of Christine Keeler (BBC) and Total Control (ABC). Before Keshet, Sebastian was an SVP at Banijay Group, overseeing international distribution for formats and finished programming.

Based in Los Angeles, Sebastian joins Red Bull as they embark on a new venture to commission and produce high-quality, premium series in partnership with broadcasters and streaming platforms.