The oldest commercial network in the UK, ITV, is about to join the streaming platform group with ITVX.
The free-to-air public broadcast television network that was launched in 1955 as independent television is set to replace ITV Hub with a new streaming service/app.
It is officially launching on December 8th 2022, although some of the audience may see changes before then, as the rollout is starting weeks before.
The titles will only be available from the launch date. Content on the service will mostly be free with adverts, but if viewers want to skip the ads, they’ll be able to sign up for a monthly subscription.
Although the pricing for the premium tier of the subscription hasn’t been announced yet, it’s anticipated to be around £5.99 a month. This is similar to the current price of BritBox, which will also be included in the premier tier.
What is ITVX?
As streaming TV becomes more and more popular, ITV is looking to replace its senior ITV Hub app, and instead of a catch-up service, launch a full streaming TV platform, that will try to compete with Netflix, Disney+ and so on.
ITVX will launch with more than 10,000 free hours of on-demand content (with ads), including 35 flagship shows, 200+ series and 250+ films.
There will be even more content offered on the Premium (paid) tier, with new shows premiering every week (often before they air on ITV’s linear channels). But it’s believed ITVX will mainly focus on the free service.
The paid tier will remove all the adverts when you’re watching on-demand content, but ITV is presumably looking to make most of its money from adverts (with the audience not being asked to pay more).
So, most of ITVX’s content will be available on the free and premium tiers, with one exception – BritBox, which will be a “bonus” for the Premium tier subscribers.
Previously, BritBox’s independent subscription was £5.99 a month, and the advert-free version of ITV’s previous streaming app, ITV Hub+, was £3.99 a month.
What You Can Watch On ITVX?
ITVX will include a range of classic British shows from ITV’s archives, classic and newer blockbuster films, and exclusive original productions.
At least one flagship show will launch on ITVX per week, sometimes months before it airs on ITV’s linear channels.
In addition to 35 flagship shows premiering and streaming exclusively on ITVX, the service will also be launching full series of upcoming ITV shows on their first day of broadcast, allowing viewers to binge-watch.
Paying subscribers who sign up for ITVX’s Premium tier will also get 6,000 hours of classic British content from BritBox, that includes shows from the channels BBC, ITV, Channel 4 and Channel 5.
Where You Can Watch ITVX?
ITVX will be a streaming-only service, so it will need a broadband connection and a device that supports its app.
ITVX will replace the ITV Hub app in places where it was available until now – including Smart TVs, streaming devices, some Freeview Play recorders, mobile phones, tablets and so on.
But many older Smart TVs, Freesat boxes, and Freeview boxes no longer support ITV Hub – and will not be getting ITVX.
So, customers with those boxes will need to find other streaming devices that do run ITVX.
Sky Q, which didn’t have the full ITV Hub app, is expected to get the new ITVX app when it launches, as will Sky Glass and Sky’s newest streaming box, Sky Stream.
Video resolution on the new services will be limited to HD, with ITV attempting to provide as much HD content as possible.
4K / UltraHD content will not be available on ITVX during its launch, but maybe in the future.
ITV’s Chief Executive, Carolyn McCall, said,: “We’re really excited to launch ITVX, with more content available than ever before, and a whole range of exclusive commissions.
ITVX is powered by a significant, streaming-first commissioning budget, and an integrated technology and data platform providing a high quality, and more personalised viewing and advertising experience, that will continue to evolve in 2023 and beyond.”
Note: This piece is based on an article from CordBusters